Money comparisons and business teardowns

Money, taken apart until it makes sense.

We tear apart the numbers so you don't have to.

We compare the best savings accounts, credit cards, brokerages and money apps, then pull real companies open to show exactly how they make their money. Clear, honest, and built for people who want the math without the hype.

100%
Numbers, no fluff
2
Things we do, done well
$1.50
The hot dog that started it
Latest teardown

Planet Fitness Is Designed for You to Quit

Business Teardown

That $1.50 hot dog and soda combo has not changed price since 1985. It looks like Costco is losing money on every single one. It isn't. We tear apart the numbers to show how a loss leader quietly prints memberships, foot traffic and loyalty worth far more than the dog.

$1.50
Price held since 1985
90%+
Membership renewal rate
The teardown list

Get the next teardown before anyone else.

One email when a new comparison or business teardown drops. No spam, no upsells, just the numbers. Unsubscribe anytime.

We will never sell your email. That would be a bad teardown.